East Africa Business Communities

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Once again I pose the question to all you business owners and future business aspirants,

“What are you willing to do to succeed?”

Of course many will go on -years on end- about how they’ll go the extra mile to give it whatever it takes to get there- to success. Yes, a term so sweet to every entrepreneur. But what really constitutes to a good business plan? How do you get your brand out there? What section of the economy are you qualified to operate from? Do people know you? What is your mode of advertising and marketing?

Are you a free thinker?

Reality check………

All businesses need clients, period. Every form of legitimate trade requires some form of brand distribution reason being, you need to sell your products/services to stay afloat in business. It’s all about the profit……..nothing but the profit, and lots of it!

And then again you have to ask, “Where do I get in the masses to transform into massive sales?”. The trick is in how you advertise and market your brand!

“That’s where we come in – B seen instant Internet Marketing, Social Media PR & Advertising – Your Business Accelerator!”

What do we do?…

We are an online marketing company based in Kenya and offer services that range from SEO, Link Building, Safe Bulk E-mailing, Social Media Marketing & PR, and Corporate Branding among others. We take your brand out there in a storm and keep it boiling over the top for at least three months which in return gives you a long term edge of immeasurable degrees.

Advantages Of joining hands with B seen……

The advantages of Internet marketing are many. Since the World Wide Web is so widely available, businesses can access millions of potential customers with just a few clicks of their mouse. Yet, as with any form of advertising, there are some disadvantages of Internet marketing as well. Each business owner and salesman will need to consider both in order to decide if online promotion is right for them. By weighing their options and determining the type of consumers they need to reach, they can see more of the advantages than the disadvantages.

One of the advantages of Internet marketing is the -

Broad reach-

it has to consumers. The Web is not just nationwide - it’s worldwide. This means that your product or service can be viewed by people just about anywhere in the world. Compared to other forms of advertising, Internet marketing can reach a far larger number of people. Your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.

-Television and radio ads just can’t compare to a pop-up or banner ad online. Mailings get thrown away and aren’t cost effective. Billboards only reach those who happen to be paying attention at just the right time. Consumers will hang up on or put off talking to a telemarketer. In the time it takes to make one phone call, you can send thousands of emails. Overall, it just makes more sense to put your money into online promotions.

It’s –Cheap-

Another advantage is that when you put your money into it, you won’t have to put too much. Not only is online marketing fast and easy, it’s relatively inexpensive. Compared to other forms of promotions, it is far more affordable and cost effective. Naturally, in certain venues can be expensive, especially if you want a banner ad or link on an extremely popular and well known website. More often than not, though, it can be highly affordable for just about any size business. You may find that banner and pop-up ads on a good website are out of your reach financially, but that a link is not.

Around the Clock Presence

No more turning customers away when its time to close shop, putting up a note saying “closed for public holiday”, or leaving an irritating message on your answering service specifying your trading hours? Tell them to visit your website for the information they are looking for.

Offers Convenience

It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive some where and look for or ask someone for information on a product. Also, a potential customer won’t have to judge a call center agent to determine whether he/she has their best interests in mind, or just wants to make a sale. The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the “real world”.

Add Value, Satisfaction & a Personalized feel

By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice and general interest content you can “entertain” your customers. This will also help them remember you better.

Manage your Sales Performance

By looking at the approaches that have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.

Improve credibility & Image

A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre purchase research so that they can determine whether a particular supplier or brand is worthy of their patronage, and won’t take them for a ride. The Internet also allows for Viral Marketing, where your website visitors spread positive word-of-mouth about your business your customers do your marketing!

Promotes your “OFFICE” Presence

Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a “dummy map” on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your “Brick ‘n’ Mortar” premises.

Provides Growth Opportunity

A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

Communicative Marketing (feedback)

Customers can quickly and easily give feedback on your product and/or marketing approach.

Cheap Market Research platform

You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.

******************part one **************
Business models

Internet marketing is associated with several business models:

E-commerce – this is where goods are sold directly to consumers (B2C) or businesses (B2B).

Lead-based websites – an organization that generates value by acquiring sales leads from its website.

Affiliate marketing – the process in which a product or service developed by one entity (e-commerce business, single person, or a combination) is sold by other active sellers for a share of profits. The entity of the product may provide some marketing material (sales letter, affiliate link, tracking facility) However, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.

Local internet marketing – through which a small company utilizes the Internet to find and nurture relationships, which are to be used for real-world advantage. Local internet marketing uses tools such as social media marketing, local directory listing,[2] and targeted online sales promotions.

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.

Talk to us or leave a comment and we will get back right to you.

Tel: 020 807 3993

Email: skately045@gmail.com

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